Developed a national issue-related marketing strategy to launch new natural products market promoting healthy food alternatives and introducing organic food to consumers. Campaign informed consumers about environmental concerns that aligned with consumer values and ethics, elevating new consumer buying criteria. Project included cause related marketing, advertising, public relations, campaign production, scientific support materials and campaign administration.
COMMUNICATION
COMMUNICATION
PIONEER
A PIONEER
There since the beginning in 1989 communicating environmental and sensitive issues, defining socially responsible marketing, positioning ‘sustainability’, branding the best new products.
PARTNER
A PARTNER
Integrating sustainable values and processes into corporate and government policies, operations and guiding client interface with the public.
BRAINTRUST
A BRAINTRUST
ECA works alongside organizations providing consulting, marketing, branding, public awareness campaigns, media and crisis communications management and training.
UNRIVALED
UNRIVALED
No group is more creative and experienced in handling tough complex issues or helping clients navigate an unpredictable landscape than ECA. Our long track record in creative communications tells the story.
ECA believes no business or organization is immune from the radical shape-shifting of our times. We are witnessing giant institutions and entire industries being dismantled and/or replaced in amazingly short order. Unanticipated issues appear out of nowhere and can broadside and disrupt business, challenging its working model and even its entire infrastructure.
Whether impacted by advancing technology, the exponential impact of social media on consumer behavior, geopolitical transformation, and even severe climate changes, the future will belong to those companies and others who are bold enough to change and greet it.
This is where ECA comes in.
WE ARE CHANGE AGENTS.
WE ARE NOT SPIN DOCTORS.
ECA – A Rare Breed.
Environmental Communications Associates pioneered strategic planning and communications on environmental and sensitive issues since the late 1980s.
Over the years we have helped clients assess opportunities and headwinds and strategically navigate the minefield of issues they face. This includes the integration of sustainability into corporate policies, operations and the interface with the public. ECA works alongside our clients (you) to refine or redefine their purpose, market, influences, strategic positioning — and develop subsequent creative campaigns and media that are spot on and create a new future. There is no group more experienced in handling tough issues and helping you navigate unpredictable business landscapes than ECA.
Our clients are a diverse mix of Fortune 500 business, entrepreneurial startups, government entities, and many non-profits.
Snapshots of Creative Work
Our Services
DELIVERING Every Day
Here’s what our Clients can expect from ECA in development and implementation of a strategic plan.
- Landscape & Market Research
- Situation Analysis and Trends
- Issue Area Deep Dives
- Target Audience Insights
- ‘Radical Brand/Product Rethink’ Sessions
- Mission, Vision, Values
- Brand Positioning & Story
- Logo & Visual Identity
- Name & Tagline
- Key Messages
- Copywriting & Speechwriting
- Campaigns
- Design
- Messaging
- Content
- Advertising
- Web
- Social
- Mobile
- Video
- Stakeholder Engagement
- Community / Relationship Building
- Reputation Management
- Crisis Management
- Alliances & Partnerships
- Risk & Opportunity Analysis
- Benchmarking
- Issue Prioritization
- Capacity Building
- Business Case
- Innovation
Our Team
ANDREA J. GRANT (AJ)
President
AVERILL DOERING
Strategic Marketing
KIM FULLER
Media Relations
BUD WILSON
Senior Consultant
NANCY MAYSMITH
Designer
Consider Us
To bring your ideas to life, create a winning marketing strategy, manage an issue or just tap our brains, give us a shout. Call, email, text, or come knock on our door… We’re here.