A Shapeshift PARADOX

Today, ECA believes no industry is immune from the radical shape shifting of our times. We are witnessing giant institutions and entire industries being dismantled and/or replaced in amazingly short order. Unanticipated issues appear out of nowhere and can broadside and disrupt business, challenging its working model and even its entire infrastructure. Whether impacted by competing technology or the exponential impact of social media on consumer behavior, the future will belong to those companies who are bold enough to change and greet it.

This is where ECA comes in.

Charting a Course Forward

Critical Thinking and Precise Movement.

Navigating the minefield between public disdain and devoted product attachment requires the plastics industry to understand the trip wires and motivations behind the growing public consciousness and bold outspokenness. It requires partnership with a team that’s been through the minefield before and has a proven track record of choosing the right path.
Many of our clients face a similar Catch-22 in which they have to acknowledge their role in an issue to move forward. But, if they do, they risk legal and business ramifications. Our skill is in framing high stakes situations correctly. Then, and only then, can we develop comprehensive strategic programs that transform critical global issues into breakthrough business opportunities.
In the race to ensure long-term success, the winners are unchained from convention but connected to traditional business operations and needs. They are smart, adaptive and fleet footed.

Case Studies