Public awareness campaigns are largely a function of "social marketing" – marketing a behavior versus a product. Whether we are doing campaigns about water quality, litter, energy use and alternatives, transit, or air quality, ECA relies on its team of experts that can dig deep into our subject matter. In order to get people to act differently we have to understand their perspectives, fears, stumbling blocks, etc. Then we identify the best tone, message, and delivery process. ECA´s work with FEMA, the U.S. Army, DOE, EPA, states and municipalities, gives us the working knowledge of what initiates a broad constituency to act.
ECA can help bridge gaps and avoid potential conflicts with the public by:
  • Outreach, focus groups, etc.
  • Establish advertising and branding approach for all creative materials
  • Develop and design business recruitment materials
  • Website design concepts
  • Media analysis
  • Public relations planning
  • Marketing consulting and ongoing support